AIS "Tourism" (PMPN), the subsystem of monitoring of consumer sentiment, is
based on the analysis of user messages on social media, obtained by geographically distributed automation
GDAS collects data from such Internet resources as: Twitter, VKontakte, Facebook,
Odnoklassniki, Google+, LiveJournal, YouTube, Instagram, thousands of blogs, message boards, review
websites, online mass media and thematic websites. Full list of resources, as well as statistics on the
number and dynamics of messages, is available on the statistics
Dynamics of distribution in the Russian regions is presented on the page “Distribution in the
Upon request from PMPN, GDAS provides the following information for each of the monitored
The two following subject groups are monitored:
- tour operators;
- tour destinations.
"Tour Operators Rating"/"Tour Destinations Rating" (Rating) shows how
users of social media perceive tour operators/travel destinations and is constructed on the basis of the
total number and tone (positive, negative, neutral) of messages.
The most common tourist destinations in Russia are included in the rating. Monitoring of
messages is implemented based on more than 70 thousands of resources, including blogs, social networks,
message boards, review websites, etc. (twitter.com, vk.com, livejournal.com, facebook.com,
odnoklassniki.ru and many others). The daily volume of posts to monitor is about 20 million.
Rating is based on the data for the previous calendar month